Bottle Beach or Haad Khom is a beautiful, small beach tucked away in the jungle in the north of Koh Phangan Island. Until a few years ago it was inaccessible by road. That made the place when I first went there in the mid 1990s. It was so remote, so cut off, so peaceful. It was the perfect place to recuperate and have fun swimming, lying around, playing Frisbee and just generally have a mellow time. Back then all the accommodation was simple bamboo and coconut thatch bungalows and just one business called Cookies, if my memory serves me right.The sea was always calm, clear and warm. The beach was always nearly deserted and the night stars shone loudly; and that was the only thing that was loud – there were no late night raves because the generator couldn’t take that type of workload.The only way in was by a long tail boat from either Thong Nai Pan or Chaloklum. It cost $3 and when the sailor took the short cut between the cliff face and an islet of rocks on a stormy day I was happy to get there and not washed up against the rocks demanding a refund.Now in 2010 things have moved on. Bottle Beach is still one of the most remote and perfect beaches on Koh Phangan but it is finally and sadly connected to the world via a dirt track which only a 4 by 4 can attempt that goes to Thong Nai Pan beach. It is a small improvement, but a massive symbolic change.And with symbolic change comes material change. Now Cookies is BFKA or bungalows formerly known as, and the inspired name of Bottle Beach 1 is preferred. Bottle Beach 1 is in competition with Bottle Beach 2 and 3. The accommodation on Bottle Beach has also gone up-market. Bathrooms, constant electricity, concrete reception and restaurant areas are all signs of better business. Prices have gone up and more people are showing up.For all of these detractors (from my point of view), I went back recently and found that I still loved the place. It was still an adventure in itself getting there, and the nature was still pristine and thriving. Some of the same people were still working and living on the beach. It was still relaxed and thankfully free of that Thailand phenomenon called ‘The All Night Party’. And best of all, the dog called ‘Cookie’ was still alive and getting into trouble with the kitchen staff. Bottle Beach is no longer Robinson Crusoe Beach but it is still one of the preeminent places to be in the world, in my humble opinion.
Everyone knows the business card is your first introduction to a new client. Most even understand the importance of making the most of your promotional documents, and what it says about you. But recently there’s been a lot of chatter about Brand Recognition and how the Business Card represents your Brand.Recently, I was handed a card for Real Estate in a mountainous area of the community and the Realtor’s name was Giselle. The card had the image of a Gazelle on the back, with her information on the front. Either way, you’d know whose card you had. An amazing woman, she represented properties in the highlands and her card represented that very well.Another card, had black markings and a red “check mark” indicating that she’d CHECK OFF her list of strategic processes. The card was as amazing and memorable as the woman. The woman’s business was well branded and easily recognized by the first promotional document she handed you.Yet another, sported pink markings on one side and a well presented head shot photo on the front with an appointment blank at the bottom. The Mary Kay consultant represented fit the card, and could easily be identified and remembered by the award winning smile on the front.These three business cards represent women who know that branding successfully means being identifiable among the crowds, and specifically in the masses of cards collected daily by business owners. Building a better branded business card means putting your personality and identifiable properties on the card.• Use a high impact graphic that says “YOU”• Include identifiable characteristics of your business• Include a photo – head shot of yourself on the front• Add your logo to the back of the card and say something with color• Impact the audience with a difference that is recognizable in a stack of cards Your Business Card is the first contact your clients have with your business.Make it memorable. Effectively brand your business with Logo Designs that speak volumes without saying a word.